Scotty P's Big Mug Coffee

Brand identity and packaging for actor Scott Patterson's coffee label

Role

Graphic Designer

Client

Scott Patterson

Services

Brand Identity, Packaging Design, Social Media, Campaign Materials

Website

Scotty P's Big Mug Coffee

Overview

Scotty P's Big Mug Coffee is a personality-driven coffee brand for actor Scott Patterson. The logo is Artemis, Protector of the Vulnerable, chosen by Scott in honor of his mother, Hope Gordon Patterson. She draws her bow on the bags and the retail box. I built the packaging across ground coffee, single-serve cups, retail boxes, and a Sweet Shoppe flavor line, on a signature red palette with distressed type and Scott Patterson's own signature.

Scotty P's Big Mug Coffee mug, bags, and K-Cups

Challenge

The brand carries Scott Patterson's name and face, so it had to feel like him and still work as a retail coffee product, with the roast information a shelf demands. The same identity had to hold across formats that share almost nothing: a 12 oz bag, a single-serve lid, a stacked retail box. And because the packaging turns up in ads and on live TV, the front of pack had to read at a glance on camera.

Approach

The front of pack is one repeating structure: Artemis, SCOTTY P'S curved and distressed, oversized BIG MUG COFFEE, and the roast name in a thin rounded band near the base. Scott Patterson's signature closes every pack above the net weight.

Three lines split it by color. Signature red carries the everyday blends, Artemis Legend Select goes matte black with cream lettering, and the Sweet Shoppe flavors turn pearl white with candy-colored type. The single-serve lids compress the same order into a circle, with a photograph of Scott Patterson where Artemis would be.

Scotty P's Big Mug Coffee product lineup

Ground Coffee / Signature Red

Original Blends

Red bags for Breakfast Blend, House Blend, and French Roast.

Scotty P's Big Mug Coffee red coffee bags

Ground Coffee / Matte Black

Artemis Legend Select

Matte black bags with cream and red type across three coffees.

Scotty P's Big Mug Coffee Artemis coffee bags

Flavored Coffee / Pearl White

Sweet Shoppe

White bags with a different candy color for each flavor.

Outcome

Launched in 2017, the packaging has carried the brand from ground bags into single-serve cups, retail boxes, and the Sweet Shoppe flavor line. It has gone out in ads and on live TV with Scott Patterson.