Scotty P's Big Mug Coffee

Branding/Packaging Design

Branding/Packaging Design

Branding/Packaging Design

Scotty P's K Cup Box and K Cups

Come On Home

Scotty P’s Big Mug Coffee is a personality driven coffee brand created for actor Scott Patterson. The visual identity was built to feel bold, recognizable, and full of character while still working as a credible retail coffee brand.

I designed the brand system across ground coffee bags, single-serve cups, retail boxes, flavor extensions, and promotional materials. The final identity uses a signature red palette, distressed typography, bold product hierarchy, and playful flavor graphics to create packaging with strong shelf presence and instant brand recognition.

Customer

Scott Patterson

Services

Brand identity

Packaging design

Promotional design

Product graphics

Retail packaging

Campaign materials


Website

Scotty P's Big Mug Coffee

Designing the Collection

Scotty P's Big Mug Coffee K-Cup Box Label
Scotty P's Big Mug Coffee Bag
Scotty P's Big Mug Coffee K-Cups
Scotty P's Big Mug Coffee Bag
Scotty P's Big Mug Coffee Bag
Scotty P's Big Mug Coffee Bag
Scotty P's Big Mug Coffee Business Cards

The process

Goals

Create a bold, memorable coffee brand with strong shelf impact.

Build a flexible visual system that could work across bags, single-serve cups, retail boxes, and promotional materials.

Capture Scott Patterson’s personality and connection to his audience while keeping the brand polished and retail-ready.

Design packaging that would read clearly both in person and on camera.

Create a system that could support multiple roast types, flavor extensions, and promotional campaigns.

Challenges

The biggest challenge was balancing personality with credibility. The brand needed to feel fun and connected to Scott Patterson’s public persona, but it also needed to function as a real coffee product with clear hierarchy, roast information, and retail appeal.

Another challenge was maintaining consistency across very different packaging formats. Coffee bags, single-serve cups, and retail boxes all have different proportions, viewing distances, and information needs, so the identity had to stay recognizable while adapting to each format.

The packaging also needed to perform well in promotional settings. Since the products appeared in ads and live TV appearances, the design had to be bold enough to read quickly on camera and hold up in busy media environments.

Approach

I built the identity around a strong red-led palette, distressed typography, and a bold front-of-pack layout that could be recognized quickly. The curved Scotty P’s lettering, archer mark, oversized coffee typography, and simple roast bands created a flexible system that could be repeated across product formats.

For the packaging extensions, I kept the core brand structure consistent while allowing each flavor to have its own personality. The red French Roast bag stayed clean and iconic, while specialty flavors like Glitter & Gold and Mom’s Favorite introduced more playful color, illustration, and graphic detail.

For promotional materials, I focused on product-forward layouts, bold headlines, and strong brand repetition. The goal was to make every touchpoint feel connected, whether it appeared on packaging, in an ad, on social media, or during a live TV segment.

Scott Patterson on KTLA with coffee bags
Scott Patterson on KTLA with coffee bags

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Let’s create something

together

Whether it’s a story that moves, a brand that stands out, or a moment that inspires, let’s bring your ideas to life.

Illustration of Patti and Sokka

© 2026 Patti Milton. All rights reserved.

hello@pattimilton.com
@

Let’s create something

together

Whether it’s a story that moves, a brand that stands out, or a moment that inspires, let’s bring your ideas to life.

Illustration of Patti and Sokka

© 2026 Patti Milton. All rights reserved.

hello@pattimilton.com
@

Let’s create something

together

Whether it’s a story that moves, a brand that stands out, or a moment that inspires, let’s bring your ideas to life.

Illustration of Patti and Sokka

© 2026 Patti Milton. All rights reserved.

hello@pattimilton.com
@